The Beginning of the End in iPhone/iPad Development? Not Likely…
One of the hottest debates in tech right now is around Apple’s latest ban on unapproved development environments for iPhone/iPad application development. It underscores perhaps the most incendiary ideology that fuels the fire of Apple critics around the web, Apple’s closed ecosystem. Despite the potential and probable existence of anti-Adobe undertones in this policy, this decision impacts other development camps including .NET. It also adds yet another dimension to Apple’s application review process which has been at the center of the debate. Is this the straw the broke the camel’s back and sends developers running to the open environment promoted by Google? Unlikely, and here are three reasons why.
Supply and Demand, Economics 101
I suspect people will continue buying Apple products if they continue to develop high quality products with the user experience in mind. As long as that is happening, developers will continue to develop for the platform. Classic case of supply and demand. Developers aren’t going to ignore the potential of a large consumer base because of some ideological debate(maybe some will according to this Facebook Group).
Apple Continues to Provide The Best User Experience
Say what you will about Apple’s closed environment(God knows this has been talked to death), but the iPhone has created a user experience unparalleled to any other mobile platform to date. Don’t just believe the sales numbers(which should be enough evidence of this) but also check out the customer satisfaction of smartphone owners. Before Apple’s closed ecosystem, the so-called open ecosystem was anything but innovative. Mobile Applications were mediocre at best and the often only purchased by early adopters(like myself) and professionals. They provided utility, but crappy UI’s and a lackluster user experience. The iPhone’s innovative user experience kickstarted the mobile internet into what it is today.

JD Power 2010 Wireless Smartphone Customer Satisfaction Study
Follow the Money Trail
So will developers and investors(you know, the guys that pay the developers) leave this ecoysystem? The answer is “no way in hell.” That would not be smart business. Just ask KPCB(tier 1 VC) if they plan on shutting down their 200 million dollar iFund. For developers and entrepreneurs to simply ignore this opportunity would be leaving money on the table, and while some developers are not driven by money, whoever is paying the bills is.
If Apple loses the battle for the mobile web(in the market it cares about) it won’t be a result of this policy, but instead the success of competing platforms like Android to provide the user with better alternatives.




