Apple releases cheaper Apple Cinema Displays, but are they cheap enough?

Posted April 4th, 2007 by Warren

First, let me just say that I am quite the Mac fan. Definitely a result from being related to a certain Mac addict cousin and attending Stanford. Nevertheless, I try to keep a level head whenever Cupertino sends out some updates. The cinema display is yet another symbol of Apple’s excellent branding. Despite its high cost relative to its competitors, Apple is able to sell a product arguably inferior to its arch rival the Dell UltraSharp line. In the past, I was able to sell an 18 month old 23″ display while purchasing a replacement Dell 24″ and reap a $100 net profit. How can I sell an old and used product for more than a new and superior product? I suppose, whether the product is superior or not can be disputed. From a technical and performance standpoint the Dell has an edge, but looks do matter these days and that is part of Apple’s appeal. Brand sensitivity acts like a short cut for consumers removing the need to search for the latest and greatest. However, Generation X and Y, ages 45 and down are proving to be more value sensitive than their predecessors, the boomers. Will innovation in design and marketing be enough to continue battling the functional and high performing offerings of Dell and other display manufacturers?

read more | digg story