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Virb a social network without the clutter

April 29th, 2009

virb_logoA few days back I stood up for Facebook for a few reasons. First, I don’t think the design is as bad as people say it is. Second, people often don’t offer many recommendations for improvement beyond “dude, the UI sucks.” The beauty of the internet is everyone gets a voice. The downfall of the internet is everyone gets a voice. It makes it extremely hard for PMs to sift through the mess(as evident from the comments on MG’s TechCrunch post) and understand what is noise and what is actionable feedback that should be addressed. OK, that is now out of the way and I can get back to the task at hand, Virb.

If Facebook had Virb’s UI, Productivity in the US would plummet
Seriously, Virb’s UI is hot. Its clean and easy to use. It really isn’t fair to compare it to Facebook, since it’s purpose isn’t to keep in touch with friends. Instead Virb lets you explore photos, text, quotes, bookmarks, videos, and more. One of my favorite features on Virb is the explore button. I spend so much time searching for the things I want, it’s nice to just browse through images, videos, and quotes from interesting people that I don’t know. It’s like channel surfing on TV, but better. There are definitely some talented artists and photographers on Virb.

Content is king, so Virb’s got some work to do
Despite the wonderful UI, content is king, and on Social Networks the content that keeps users coming back is more users. Maybe Virb’s goal is really to be a place for really creative people to… well, be creative. I’ve got no problem with that, since I’m a big fan of concrete mission statements or mantras. I think it tends to lead to products that answer a need and successfully monetize.

This post really just scratched the surface. My next post on Virb will go over a few of the UI/UX features that I think make it a killer web application. Stay tuned.

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